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Re: High Silliness on UFO UpDates - Kaeser

From: Steven Kaeser <Steve@konsulting.com>
Date: Sat, 21 Apr 2001 07:37:51 -0400
Fwd Date: Sat, 21 Apr 2001 11:54:18 -0400
Subject: Re: High Silliness on UFO UpDates - Kaeser

 >Date: Thu, 19 Apr 2001 22:12:47 -0500
 >To: UFO UpDates <updates@sympatico.ca>
 >From: Bobbie Felder <jilain@ebicom.net>
 >Subject: Re: High Silliness on UFO UpDates


 >It is the "average Joe's" out here like me who keep the UFO
 >industry going. It is called supply and demand. If you don't
 >have a market to sell to, you don't make sales. If your audience
 >loses faith in you, you lose your audience. Sales drop,
 >bookstores don't carry your books anymore, and you're lucky to
 >see your name in the bargain basement category on ebay.
 >>Cold, hard reality bites, don't it?


I don't think you realize how well this points out a major
problem with the genre. When you use phrases like "UFO industry"
you've relegated this to a consumer product that should bend to
the will of the consumer and provide whatever is necessary to
make the sale. Most of the researchers that I work with would
like to see the "wannabees" and those who join in the discussion
because it's "cool" simply go away, but with the Internet and
Media we have today that is highly unlikely.

Just as everything else in life, UFO information and literature
comes in all shapes and sizes, and it is indeed impacted by
economic forces. I've worked with groups to produce good UFO
related material and the fact is that there is a very limited
market for good research. This can be seen in the number of
manuscripts that are floating around looking for publishers.
Most end up being printed by a vanity publisher and distribution
is left up to the author. There is an economic factor to
everything, and Ufology is included in that.

Research publications, such as those sold by the Fund for UFO
Research, will usually have a total sale of about 30 to 40
copies when they first come out, with a copy or two a month sold
after that for a year or two. Certainly no one is going to
retire any time soon on this type of income. Yet this is the
information that is being developed by most of the researchers
(most of whom aren't commercial authors). Of course this
material is somewhat dry and doesn't have a very good plot, so
most people don't go out of their way to snag a copy. Not to
mention the fact that the information is often dealing with a
single facet of a case, or may be nothing but a compilation of
charts and tables that the readers has to use in their own

Yes, UFO literature is impacted by the market and is now viewed
by many as a form of entertainment. This does not help it
develop as a scientific pursuit and may indeed hinder its

I would suggest that those who rely on the television and the
local bookstore for their information on UFOs are helping the
support the entertainment industry and not the search for truth.
This isn't to say that there are no books of value available
from the major publishers, but they are few and far between, and
you need to know who the author is. Unless, of course, you're
simply looking for an entertaining diversion.

My I join others in suggesting that you read Richard Hall's
latest, UFO Evidence II. You probably won't find it at the local
book store though. You might ask your library to order it if you
can't afford the $60 (US) purchase price. Scarecrow press
primarily publishes reference books, and the library would
naturally be their target customer. Let me add that while
Richards gets a very small share, the bulk of any profits from
this book will go to the UFO Coalition (FUFOR, CUFOS, & MUFON)
to help fund further research.


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